The Trend Forecaster's Handbook

Released on by Martin Raymond
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  • The Trend Forecaster's Handbook Book Detail

  • Author : Martin Raymond
  • Release Date : 2019-07-29
  • Publisher : Laurence King Publishing
  • Genre : Business & Economics
  • Pages : 240
  • ISBN 13 : 1786276615
  • File Size : 46,46 MB
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The Trend Forecaster's Handbook by Martin Raymond PDF Summary

Book Description: Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical ‘how to’ guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow’s consumers.

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