Humor in the Advertising Business

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  • Humor in the Advertising Business Book Detail

  • Author : Fred K. Beard
  • Release Date : 2008
  • Publisher : Rowman & Littlefield
  • Genre : Business & Economics
  • Pages : 224
  • ISBN 13 : 9780742554269
  • File Size : 70,70 MB

Humor in the Advertising Business by Fred K. Beard PDF Summary

Book Description: Beard's Humor in the Advertising Business offers a concise yet thorough exploration of how advertising humor works. As one of advertising's most frequently used tactics, humor is an admittedly complicated topic. Supported with dozens of the world's funniest ads, insights from creative strategists and artists, and decades of research, Humor in the Advertising Business surveys the whimsical side of modern advertising. Great as a supplemental text in Advertising Principles, Copywriting, and Advertising Strategy courses.

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