The Fundamentals of Branding

Released on by Melissa Davis
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  • The Fundamentals of Branding Book Detail

  • Author : Melissa Davis
  • Release Date : 2017-11-02
  • Publisher : Bloomsbury Publishing
  • Genre : Business & Economics
  • Pages : 186
  • ISBN 13 : 1350034614
  • File Size : 46,46 MB
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The Fundamentals of Branding by Melissa Davis PDF Summary

Book Description: Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.

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