Fundamentals of Destination Management and Marketing

Released on by Rich Harrill
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  • Fundamentals of Destination Management and Marketing Book Detail

  • Author : Rich Harrill
  • Release Date : 2005
  • Publisher : Prsa Foundation
  • Genre : Business & Economics
  • Pages : 322
  • ISBN 13 :
  • File Size : 72,72 MB
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Fundamentals of Destination Management and Marketing by Rich Harrill PDF Summary

Book Description: Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.

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