Handbook of Research on Future Policies and Strategies for Nation Branding

Released on by Pistikou, Victoria
preview-18

  • Handbook of Research on Future Policies and Strategies for Nation Branding Book Detail

  • Author : Pistikou, Victoria
  • Release Date : 2021-06-18
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 383
  • ISBN 13 : 1799875350
  • File Size : 49,49 MB
DOWNLOAD BOOK

Handbook of Research on Future Policies and Strategies for Nation Branding by Pistikou, Victoria PDF Summary

Book Description: By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.

Disclaimer: www.yourbookbest.com does not own Handbook of Research on Future Policies and Strategies for Nation Branding books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Nation branding

Nation branding

File Size : 96,96 MB
Total View : 5243 Views
DOWNLOAD

Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.

Nation Branding

Nation Branding

File Size : 71,71 MB
Total View : 5678 Views
DOWNLOAD

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice

Nation Branding in Europe

Nation Branding in Europe

File Size : 35,35 MB
Total View : 7661 Views
DOWNLOAD

"This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputation