Gender, Design and Marketing

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Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they de

Effects of Gender Marketing on Consumer Behaviour

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Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B+, BI - Nor

Gender Inclusive Game Design

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This book explores the relationship between women and computer games, both the women in the gaming industry and the women who serve as a market for computer gam

What Works

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Gender equality is a moral and a business imperative. But unconscious bias holds us back and de-biasing minds has proven to be difficult and expensive. Behavior

Handbook of Research on Gender and Marketing

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Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of ho