Fundamentals of Marketing Research

Released on by Scott M. Smith
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  • Fundamentals of Marketing Research Book Detail

  • Author : Scott M. Smith
  • Release Date : 2005
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 910
  • ISBN 13 : 9780761988526
  • File Size : 87,87 MB
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Fundamentals of Marketing Research by Scott M. Smith PDF Summary

Book Description: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.

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Fundamentals of Marketing Research

Fundamentals of Marketing Research

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Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is

The Handbook of Marketing Research

The Handbook of Marketing Research

File Size : 15,15 MB
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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi