Qualitative Market Research

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  • Qualitative Market Research Book Detail

  • Author : Gill Ereaut
  • Release Date : 2002-09-17
  • Publisher : SAGE
  • Genre : Business & Economics
  • Pages : 196
  • ISBN 13 : 9780761972723
  • File Size : 74,74 MB

Qualitative Market Research by Gill Ereaut PDF Summary

Book Description: Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market research.

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Qualitative Market Research

Qualitative Market Research

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Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market

Qualitative Research Practice

Qualitative Research Practice

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Aimed at the student reader, this book demonstrates the benefits of using particular methods from the viewpoint of real-life experience. It contains chapters wr