Handbook on Cross-Cultural Marketing

Released on by Glen H. Brodowsky
preview-18

  • Handbook on Cross-Cultural Marketing Book Detail

  • Author : Glen H. Brodowsky
  • Release Date : 2020-09-25
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 304
  • ISBN 13 : 1788978544
  • File Size : 49,49 MB
DOWNLOAD BOOK

Handbook on Cross-Cultural Marketing by Glen H. Brodowsky PDF Summary

Book Description: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.

Disclaimer: www.yourbookbest.com does not own Handbook on Cross-Cultural Marketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.