This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studi
This cutting edge and comprehensive book—with contributions from the star faculty of Cornell University's School of Hotel Administration—offers the latest t
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing a
From Long Island to Fiji, college students flocked to the sleepy little town of Ithaca to learn the how-tos and how-not-tos of broadcasting. From that influx ca
In the second volume of the acclaimed "Gas, Food, Lodging" trilogy, authors John Jakle, Keith Sculle, and Jefferson Rogers take an informative, entertaining, an
