Global Business Strategy
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This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and mini
Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of globa
Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co
As the world is currently in the midst of financial and economic crises, this collection of expert contributions focuses on strategy formation and implementatio