Strategic New Product Development for the Global Economy

Released on by T. Kono
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  • Strategic New Product Development for the Global Economy Book Detail

  • Author : T. Kono
  • Release Date : 2007-01-17
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 280
  • ISBN 13 : 0230599389
  • File Size : 61,61 MB
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Strategic New Product Development for the Global Economy by T. Kono PDF Summary

Book Description: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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