Global Supply Chain Quality Management

Released on by Barbara B. Flynn
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  • Global Supply Chain Quality Management Book Detail

  • Author : Barbara B. Flynn
  • Release Date : 2014-11-21
  • Publisher : CRC Press
  • Genre : Business & Economics
  • Pages : 416
  • ISBN 13 : 1439815569
  • File Size : 13,13 MB
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Global Supply Chain Quality Management by Barbara B. Flynn PDF Summary

Book Description: This book draws together key insights from the relevant literature across diverse disciplines and presents detailed research case studies of six extended global supply chains in three industries: toys, food, and pharmaceuticals. These case studies cover U.S. companies with supply chains that extend into China and include the perspectives of U.S. and Chinese executives. The book then presents a conceptual model that synthesizes the literature and case studies, and describes the ways in which alternative product recall strategies influence consumers' perception of an organization's corporate social legitimacy and consumers' future purchasing behaviors.

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