Think Global, Act Local

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Statement of responsibility partially taken from cover.

Go Global But Think Local

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Think Global, Fear Local

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In 1999, responding to international concerns about the sexual exploitation of children, the Japanese Diet voted unanimously to ban child prostitution and child

Sell Local, Think Global

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"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After y

Global Brand Strategy

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Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for d