Gower Handbook of Internal Communication

Released on by Marc Wright
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  • Gower Handbook of Internal Communication Book Detail

  • Author : Marc Wright
  • Release Date : 2009
  • Publisher : Gower Publishing, Ltd.
  • Genre : Business & Economics
  • Pages : 504
  • ISBN 13 : 9780566086892
  • File Size : 53,53 MB
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Gower Handbook of Internal Communication by Marc Wright PDF Summary

Book Description: A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organisations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.

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Gower Handbook of Internal Communication

Gower Handbook of Internal Communication

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A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipli

Gower Handbook of Internal Communication

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A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipli

Guide to Internal Communication Methods

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File Size : 51,51 MB
Total View : 3011 Views
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This guide offers help to the beleaguered manager or team leader. It is based on material originally compiled for the Gower Handbook of Internal Communication.