GRASPED Consumer Attitudes and Buying Behavior

Released on by Steven Brough
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  • GRASPED Consumer Attitudes and Buying Behavior Book Detail

  • Author : Steven Brough
  • Release Date : 2024-04-13
  • Publisher : GRASPED Digital
  • Genre : Business & Economics
  • Pages : 32
  • ISBN 13 :
  • File Size : 37,37 MB
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GRASPED Consumer Attitudes and Buying Behavior by Steven Brough PDF Summary

Book Description: "GRASPED: Consumer Attitudes and Buying Behavior" offers a thorough exploration into the psychological underpinnings of consumer decisions, integrating cognitive, affective, and behavioral perspectives to provide a multifaceted understanding of how attitudes influence purchasing. The document is well-crafted, presenting complex concepts in an accessible manner, making it invaluable for marketers looking to align their strategies with consumer preferences. Its blend of theory and practical insights makes it a must-read for professionals aiming to navigate the complexities of consumer behavior effectively. The uniqueness of "GRASPED: Consumer Attitudes and Buying Behavior" lies in its holistic approach to decoding consumer psychology. It bridges academic insights and practical applications, offering a comprehensive toolkit for marketers to align their strategies with the nuanced preferences of today's consumers. This document stands out by not only explaining consumer attitudes but also providing actionable strategies to influence purchasing decisions, making it an essential resource for anyone looking to excel in the competitive landscape of marketing.

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