Handbook of Hospitality Marketing Management

Released on by Haemoon Oh
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  • Handbook of Hospitality Marketing Management Book Detail

  • Author : Haemoon Oh
  • Release Date : 2009-11-04
  • Publisher : Routledge
  • Genre : Business & Economics
  • Pages : 566
  • ISBN 13 : 1136399968
  • File Size : 98,98 MB
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Handbook of Hospitality Marketing Management by Haemoon Oh PDF Summary

Book Description: This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.

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