Handbook of Demographics for Marketing & Advertising

Released on by William Lazer
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  • Handbook of Demographics for Marketing & Advertising Book Detail

  • Author : William Lazer
  • Release Date : 1994
  • Publisher : Lexington Books
  • Genre : Business & Economics
  • Pages : 342
  • ISBN 13 : 9780029181751
  • File Size : 66,66 MB
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Handbook of Demographics for Marketing & Advertising by William Lazer PDF Summary

Book Description: A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

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