Handbook of Marketing and Society

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Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to

Market and Society

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This volume considers how the work of Polanyi can contribute to our understanding of the relationship between market and society.

Handbook of Marketing

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain

Marketing in the Boardroom

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It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when com

Marketing Ethics & Society

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impa