Handbook of Research on Distribution Channels

Released on by Charles A. Ingene
preview-18

  • Handbook of Research on Distribution Channels Book Detail

  • Author : Charles A. Ingene
  • Release Date : 2019
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 599
  • ISBN 13 : 0857938606
  • File Size : 7,7 MB
DOWNLOAD BOOK

Handbook of Research on Distribution Channels by Charles A. Ingene PDF Summary

Book Description: Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and empirical perspectives. The breadth of this Handbook makes it appropriate for use in a doctoral course on distribution channels, or as a knowledge-broadening resource for faculty and researchers who wish to understand types of channels research that are outside the scope of their own approach to distribution.

Disclaimer: www.yourbookbest.com does not own Handbook of Research on Distribution Channels books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Handbook of Market Research

Handbook of Market Research

File Size : 26,26 MB
Total View : 1117 Views
DOWNLOAD

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app

Distribution Strategy

Distribution Strategy

File Size : 33,33 MB
Total View : 5570 Views
DOWNLOAD

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution ch