Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN

Released on by Almunawar, Mohammad Nabil
preview-18

  • Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN Book Detail

  • Author : Almunawar, Mohammad Nabil
  • Release Date : 2020-08-28
  • Publisher : IGI Global
  • Genre : Business & Economics
  • Pages : 883
  • ISBN 13 : 1799849856
  • File Size : 51,51 MB
DOWNLOAD BOOK

Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN by Almunawar, Mohammad Nabil PDF Summary

Book Description: Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.

Disclaimer: www.yourbookbest.com does not own Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.