Handbook of Research on New Product Development

Released on by Peter N. Golder
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  • Handbook of Research on New Product Development Book Detail

  • Author : Peter N. Golder
  • Release Date : 2018
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 469
  • ISBN 13 : 1784718157
  • File Size : 71,71 MB
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Handbook of Research on New Product Development by Peter N. Golder PDF Summary

Book Description: New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and insightful frameworks covering all aspects of new product development: companies, collaborators, customers, context, markets, and performance. Managers will benefit from the handbook by expanding their knowledge of new product development and researchers will learn about opportunities to continue expanding on this body of knowledge.

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