Handbook of the Economics of Marketing

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  • Handbook of the Economics of Marketing Book Detail

  • Author :
  • Release Date : 2019-09-19
  • Publisher : Elsevier
  • Genre : Business & Economics
  • Pages : 632
  • ISBN 13 : 0444637656
  • File Size : 17,17 MB

Handbook of the Economics of Marketing by PDF Summary

Book Description: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

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Handbook of the Economics of Marketing

Handbook of the Economics of Marketing

File Size : 20,20 MB
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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

Handbook of the Economics of Marketing

Handbook of the Economics of Marketing

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p

Handbook of Marketing and Finance

Handbook of Marketing and Finance

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Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The n

Handbook of Marketing

Handbook of Marketing

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The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain

Handbook of Pricing Research in Marketing

Handbook of Pricing Research in Marketing

File Size : 28,28 MB
Total View : 1909 Views
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and