Hearing the Voice of the Market : Competitive Advantage Through Creative Use of Market Information

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Hearing the Voice of the Market

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More than ever before, companies must listen to & correctly interpret the voice of the market. They must be fully attuned to the signals that come from customer

NVMI Seminar 12 Mei 1998, Grand Hotel Krasnapolsky, Amsterdam

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The Experience Economy, With a New Preface by the Authors

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Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and

Managing Across Generations and Cultures

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Develop powerful leadership skills with this concise guide to managing multigenerational and culturally diverse teams. Assess your leadership competencies using