Marketing Management

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Includes glossary, name index, company index, subject index

Consumer Behavior

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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international)

Consumer Behavior and Marketing Action

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This text takes a strategic approach to consumer behavior; that is, once you know how consumers behave and react, what do you do about it? New to this edition i

Marketing

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Includes appendix, notes, cases, glossary

Consumer Behaviour

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Today\'s fast-paced, competitive business environment demands that organisations understand consumers in order to survive. This poses a number of key questions