How to Manage Your Global Reputation

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  • How to Manage Your Global Reputation Book Detail

  • Author : M. Morley
  • Release Date : 2002-05-29
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 241
  • ISBN 13 : 0230512194
  • File Size : 6,6 MB

How to Manage Your Global Reputation by M. Morley PDF Summary

Book Description: This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully add