Ice to the Eskimos

Released on by Jon Spoelstra
preview-18

  • Ice to the Eskimos Book Detail

  • Author : Jon Spoelstra
  • Release Date : 2009-10-13
  • Publisher : Harper Collins
  • Genre : Business & Economics
  • Pages : 298
  • ISBN 13 : 0061745839
  • File Size : 5,5 MB
DOWNLOAD BOOK

Ice to the Eskimos by Jon Spoelstra PDF Summary

Book Description: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Disclaimer: www.yourbookbest.com does not own Ice to the Eskimos books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Ice to the Eskimos

Ice to the Eskimos

File Size : 80,80 MB
Total View : 5283 Views
DOWNLOAD

You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that

My Arctic Journal

My Arctic Journal

File Size : 35,35 MB
Total View : 6153 Views
DOWNLOAD

Mrs. Peary's experiences at McCormick Bay, N.W. Greenland 1891-92. Includes observations on Eskimo customs.

Ice Whale

Ice Whale

File Size : 4,4 MB
Total View : 6930 Views
DOWNLOAD

From the most celebrated children’s nature writer of our time comes a posthumous new novel in the tradition of her Newbery award-winning Julie of the Wolves I