Image Makers

preview-18
  • Image Makers Book Detail

  • Author : Robert Jackall
  • Release Date : 2000
  • Publisher : University of Chicago Press
  • Genre : Business & Economics
  • Pages : 372
  • ISBN 13 : 9780226389172
  • File Size : 69,69 MB

Image Makers by Robert Jackall PDF Summary

Book Description: Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Disclaimer: www.yourbookbest.com does not own Image Makers books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Image Makers

Image Makers

File Size : 4,4 MB
Total View : 5892 Views
DOWNLOAD

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American

Image Makers, Image Takers

Image Makers, Image Takers

File Size : 17,17 MB
Total View : 1635 Views
DOWNLOAD

This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and adve

Image Makers

Image Makers

File Size : 45,45 MB
Total View : 1874 Views
DOWNLOAD

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American

Image-Makers

Image-Makers

File Size : 72,72 MB
Total View : 3141 Views
DOWNLOAD

Providing insight into an image-making process that became extinct at the end of the nineteenth-century, this book shows that, far from being trivial, hunter-ga

Image Makers Image Takers

Image Makers Image Takers

File Size : 58,58 MB
Total View : 7541 Views
DOWNLOAD

For professionals and beginners alike: a behind-the- scenes look at how photographers of world stature approach their work, and what it is that makes them succe