Intellectual Property for Managers and Investors

Released on by Steven J. Frank
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  • Intellectual Property for Managers and Investors Book Detail

  • Author : Steven J. Frank
  • Release Date : 2006-02-23
  • Publisher : Cambridge University Press
  • Genre : Business & Economics
  • Pages : 196
  • ISBN 13 : 9780521851060
  • File Size : 25,25 MB
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Intellectual Property for Managers and Investors by Steven J. Frank PDF Summary

Book Description: Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision. No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value. With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making responsibility at the interface where business and innovation meet.

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