International Strategic Marketing

Released on by Marilyn A. Stone
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  • International Strategic Marketing Book Detail

  • Author : Marilyn A. Stone
  • Release Date : 2004
  • Publisher : Psychology Press
  • Genre : Business & Economics
  • Pages : 286
  • ISBN 13 : 041531416X
  • File Size : 4,4 MB
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International Strategic Marketing by Marilyn A. Stone PDF Summary

Book Description: This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.

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