Introduction to Agricultural Marketing

Released on by Robert E. Branson
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  • Introduction to Agricultural Marketing Book Detail

  • Author : Robert E. Branson
  • Release Date : 1983
  • Publisher : McGraw-Hill Companies
  • Genre : Business & Economics
  • Pages : 550
  • ISBN 13 :
  • File Size : 31,31 MB
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Introduction to Agricultural Marketing by Robert E. Branson PDF Summary

Book Description: Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

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