Marketing of Services

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A Preface to Marketing Management

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MARKETING MANAGEMENT

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Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text

Management

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Name index 754-757 pp., Subject index 758-762 pp., Company index 764-765 pp.

A Preface to Marketing Management

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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork tech