JOB 1 Everyone Is a Salesperson

Released on by Russell Hornfisher
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  • JOB 1 Everyone Is a Salesperson Book Detail

  • Author : Russell Hornfisher
  • Release Date : 2021
  • Publisher :
  • Genre :
  • Pages : 168
  • ISBN 13 : 9780999861813
  • File Size : 41,41 MB
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JOB 1 Everyone Is a Salesperson by Russell Hornfisher PDF Summary

Book Description: Who is selling in your company? The answer should be "Everyone!" Everyone in every organization is selling something to someone. Every organization has internal and external customers. Internal customers are those who work within the organization. They might be referred to as co-workers or associates or peers, but if the organization's members are not working together (selling to each other) success becomes more difficult. They may have to sell one another on creating a rush order, or a change in product design, or in manufacturing processes. Internal selling skills should be the norm during conference calls, planning sessions or committee meetings. Selling is the process of building a cooperative effort for the good of the organization, rather than a single individual using bullying tactics to get his or her way. In contrast, external customers include everyone outside of the organization. Every person who calls into your company is an active or prospective customer. The same is true of every person who meets someone within your company at any time during their employment. Every employee is a Salesperson to everyone they meet, which could be current customers, future customers, manufacturers, distributors, or referral sources. Selling is the responsibility of everyone in your organization. These are my definitions of both customer and Salesperson:A CUSTOMER IS ANYONE WHO CONTRIBUTES TO THE SUCCESS OF YOUR ORGANIZATION.A SALESPERSON IS ANYONE WHO CAN INFLUENCE AN EXISTING OR POTENTIAL CUSTOMER'S BUYING HABIT(S)Unfortunately too many organizations believe the responsibility for sales is focused only on the sales department or just those people with the title Salespeople within that organization. When this narrow perspective exists, many opportunities for growth are missed. Organizations with the attitude "that is the sales department's responsibility" do not recognize the even greater potential which can only be realized when sales become everyone in the organization's responsibility. The optimum situation occurs when customers begin selling other customers on an organization's products or services.

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