Street Smart Franchising

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  • Street Smart Franchising Book Detail

  • Author : Joe Mathews
  • Release Date : 2011-05-01
  • Publisher : Entrepreneur Press
  • Genre : Business & Economics
  • Pages : 289
  • ISBN 13 : 1613080239
  • File Size : 56,56 MB

Street Smart Franchising by Joe Mathews PDF Summary

Book Description: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.

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