Japanese Consumer Behaviour

Released on by John Linwood McCreery
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  • Japanese Consumer Behaviour Book Detail

  • Author : John Linwood McCreery
  • Release Date : 2000-01-01
  • Publisher : University of Hawaii Press
  • Genre : Business & Economics
  • Pages : 292
  • ISBN 13 : 9780824823160
  • File Size : 99,99 MB
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Japanese Consumer Behaviour by John Linwood McCreery PDF Summary

Book Description: What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

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