A Guide to Empirical Research in Communication

Released on by John Sumser
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  • A Guide to Empirical Research in Communication Book Detail

  • Author : John Sumser
  • Release Date : 2001
  • Publisher : SAGE
  • Genre : Language Arts & Disciplines
  • Pages : 252
  • ISBN 13 : 9780761922223
  • File Size : 50,50 MB
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A Guide to Empirical Research in Communication by John Sumser PDF Summary

Book Description: This easy-to-understand introduction to the topic engages students in the research process. It explains difficult scientific and statistical concepts in simple terms and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research and content analysis.

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