Identifying Hidden Needs

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  • Identifying Hidden Needs Book Detail

  • Author : K. Goffin
  • Release Date : 2010-10-06
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 512
  • ISBN 13 : 0230294480
  • File Size : 59,59 MB

Identifying Hidden Needs by K. Goffin PDF Summary

Book Description: Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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