Breaking Up America

Released on by Joseph Turow
preview-18

  • Breaking Up America Book Detail

  • Author : Joseph Turow
  • Release Date : 1997-05-15
  • Publisher : University of Chicago Press
  • Genre : Business & Economics
  • Pages : 268
  • ISBN 13 : 9780226817491
  • File Size : 1,1 MB
DOWNLOAD BOOK

Breaking Up America by Joseph Turow PDF Summary

Book Description: This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing. It is a strategy that includes all marketing vehicles, from cable TV to catalogs, direct mail to radio, newspapers to supermarket promotions. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the major support system of American media, the ad industry has encouraged market segmentation and the creation of customized media. Ultimately, Turow predicts this trend will cause an erosion of tolerance and cooperation within U.S. society.

Disclaimer: www.yourbookbest.com does not own Breaking Up America books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Breaking Up America

Breaking Up America

File Size : 51,51 MB
Total View : 435 Views
DOWNLOAD

This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been

Marketing to Generation X

Marketing to Generation X

File Size : 96,96 MB
Total View : 4385 Views
DOWNLOAD

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertise

Paranoid Schizophrenia My Label, My Life:

Paranoid Schizophrenia My Label, My Life:

File Size : 11,11 MB
Total View : 601 Views
DOWNLOAD

When I was diagnosed Paranoid Schizophrenic it I felt as though a lightning bolt had struck me. It shattered my world. I was put into a mental asylum. I was lab

A Reason for Hope

A Reason for Hope

File Size : 35,35 MB
Total View : 9266 Views
DOWNLOAD

As a pastor and chaplain at a cancer treatment facility, Dr. Michael S. Barry has spent hours with cancer patients listening to their stories, reflecting with t