Kings of Madison Avenue

Released on by Jesse McLean
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  • Kings of Madison Avenue Book Detail

  • Author : Jesse McLean
  • Release Date : 2009-09
  • Publisher : ECW Press
  • Genre : Performing Arts
  • Pages : 248
  • ISBN 13 : 1554904455
  • File Size : 77,77 MB
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Kings of Madison Avenue by Jesse McLean PDF Summary

Book Description: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

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