Market Orientation in Food and Agriculture

Released on by Klaus Günter Grunert
preview-18

  • Market Orientation in Food and Agriculture Book Detail

  • Author : Klaus Günter Grunert
  • Release Date : 2012-12-06
  • Publisher : Springer Science & Business Media
  • Genre : Technology & Engineering
  • Pages : 288
  • ISBN 13 : 1461313015
  • File Size : 80,80 MB
DOWNLOAD BOOK

Market Orientation in Food and Agriculture by Klaus Günter Grunert PDF Summary

Book Description: In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.

Disclaimer: www.yourbookbest.com does not own Market Orientation in Food and Agriculture books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Consumers, Policy and the Environment

Consumers, Policy and the Environment

File Size : 15,15 MB
Total View : 8472 Views
DOWNLOAD

The role of the consumer has changed from seeking the most satisfaction from goods and services to reconciling consumption with active citizenship, which links

Market Orientation in Food and Agriculture

Market Orientation in Food and Agriculture

File Size : 34,34 MB
Total View : 3507 Views
DOWNLOAD

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research an