User Innovators in the Silver Market

Released on by Konstantin Wellner
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  • User Innovators in the Silver Market Book Detail

  • Author : Konstantin Wellner
  • Release Date : 2015-03-03
  • Publisher : Springer
  • Genre : Business & Economics
  • Pages : 237
  • ISBN 13 : 3658090448
  • File Size : 20,20 MB
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User Innovators in the Silver Market by Konstantin Wellner PDF Summary

Book Description: In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative behavior of different age groups. The focus of the analysis is on the so-called “Silver Market” segment (consumers of at least 55 years) which gains importance to the demographic shift. Generally, older users are still actively innovating, especially if it relates to age-specific improvements (e.g., comfort and compatibility to other equipment). Analysis by a Structural Equation Model showed that the most important determinant of innovative behavior for older users is technical expertise and that being relatively ahead of trends increases their dissatisfaction with existing products. Additional evidence was found that user with high use experience suffer from functional fixedness.

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User Innovators in the Silver Market

User Innovators in the Silver Market

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In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative beha

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Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead marke

User Innovators in the Silver Market

User Innovators in the Silver Market

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Total View : 1542 Views
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In this study among camping tourists of all age groups between 19 and 86 years of age, Konstantin Wellner compares key characteristics regarding innovative beha