Neuromarketing

preview-18
  • Neuromarketing Book Detail

  • Author : Leon Zurawicki
  • Release Date : 2010-09-02
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 291
  • ISBN 13 : 3540778292
  • File Size : 52,52 MB

Neuromarketing by Leon Zurawicki PDF Summary

Book Description: Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.

Disclaimer: www.yourbookbest.com does not own Neuromarketing books pdf, neither created or scanned. We just provide the link that is already available on the internet, public domain and in Google Drive. If any way it violates the law or has any issues, then kindly mail us via contact us page to request the removal of the link.

Neuromarketing

Neuromarketing

File Size : 75,75 MB
Total View : 3088 Views
DOWNLOAD

Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason

International Marketing

International Marketing

File Size : 25,25 MB
Total View : 9354 Views
DOWNLOAD

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this does

Global Marketing

Global Marketing

File Size : 61,61 MB
Total View : 8930 Views
DOWNLOAD

This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other

Nasdaq

Nasdaq

File Size : 71,71 MB
Total View : 4105 Views
DOWNLOAD

NASDAQ brings together, in one volume, a comprehensive annotated bibliography of books, theses and dissertations, US Government reports, journal articles, journ