This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analy
"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being respon
Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy an
How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes
Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and access
