Linguistic Pragmatics of Intercultural Professional and Business Communication

Released on by Elena N. Malyuga
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  • Linguistic Pragmatics of Intercultural Professional and Business Communication Book Detail

  • Author : Elena N. Malyuga
  • Release Date : 2017-11-14
  • Publisher : Springer
  • Genre : Language Arts & Disciplines
  • Pages : 152
  • ISBN 13 : 3319687441
  • File Size : 92,92 MB
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Linguistic Pragmatics of Intercultural Professional and Business Communication by Elena N. Malyuga PDF Summary

Book Description: This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

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Business Discourse

Business Discourse

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This second edition reviews the field of business discourse, centring on the investigation of business language and communication as practice. It combines resea

Business Discourse

Business Discourse

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Total View : 9197 Views
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The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the profe