Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume

Released on by Louise S. Wu
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  • Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume Book Detail

  • Author : Louise S. Wu
  • Release Date : 1992
  • Publisher : ASTM International
  • Genre : Commercial products
  • Pages : 96
  • ISBN 13 : 0803114796
  • File Size : 27,27 MB
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Product Testing with Consumers for Research Guidance, Special Consumer Groups, Second Volume by Louise S. Wu PDF Summary

Book Description: Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with

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Descriptvie Sensory Analysis in Practice

Descriptvie Sensory Analysis in Practice

File Size : 59,59 MB
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In defining sensory properties of products, descriptive techniques that utilize trained panels are used. Arthur D. Little, Inc. pioneered a desriptive technique