Handbook of Research on the Impact of Fandom in Society and Consumerism

Released on by Cheng Lu Wang
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  • Handbook of Research on the Impact of Fandom in Society and Consumerism Book Detail

  • Author : Cheng Lu Wang
  • Release Date : 2019-09-04
  • Publisher : Business Science Reference
  • Genre : Brand loyalty
  • Pages : 0
  • ISBN 13 : 9781799810483
  • File Size : 86,86 MB
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Handbook of Research on the Impact of Fandom in Society and Consumerism by Cheng Lu Wang PDF Summary

Book Description: "This book offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society"--

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