Leisure Programming for Baby Boomers

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  • Leisure Programming for Baby Boomers Book Detail

  • Author : Lynda Jeanine Cochran
  • Release Date : 2009
  • Publisher : Human Kinetics
  • Genre : Business & Economics
  • Pages : 226
  • ISBN 13 : 0736073639
  • File Size : 3,3 MB

Leisure Programming for Baby Boomers by Lynda Jeanine Cochran PDF Summary

Book Description: This title shows leisure industry professionals how to attract the emerging and lucrative 'Baby Boomer' market by using evidence based research to understand the 'Boomer' generation's leisure values, interests and needs. It contains staff training strategies, marketing strategies and a guide to developing successful 'Boomer' programmes.

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