Management, Marketing, and the Competitive Process

Released on by Peter E. Earl
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  • Management, Marketing, and the Competitive Process Book Detail

  • Author : Peter E. Earl
  • Release Date : 1996
  • Publisher : Edward Elgar Publishing
  • Genre : Business & Economics
  • Pages : 442
  • ISBN 13 :
  • File Size : 2,2 MB
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Management, Marketing, and the Competitive Process by Peter E. Earl PDF Summary

Book Description: This work presents an approach to competition which is analyzed as a process involving corporate strategy, research and development, pricing and distribution. It uses case studies and empirical evidence as well as theoretical surveys.

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