Management of Electronic and Digital Media

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  • Management of Electronic and Digital Media Book Detail

  • Author : Alan B. Albarran
  • Release Date : 2011-12-01
  • Publisher : Cengage Learning
  • Genre : Digital media
  • Pages : 336
  • ISBN 13 : 9781111836856
  • File Size : 51,51 MB

Management of Electronic and Digital Media by Alan B. Albarran PDF Summary

Book Description: MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

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Management of Electronic and Digital Media

Management of Electronic and Digital Media

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in th

Management of Electronic and Digital Media

Management of Electronic and Digital Media

File Size : 73,73 MB
Total View : 3800 Views
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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadershi

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Managing Electronic Media

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address n

Managing Electronic Media

Managing Electronic Media

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, cent