Management of the Fuzzy Front End of Innovation

Released on by Oliver Gassmann
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  • Management of the Fuzzy Front End of Innovation Book Detail

  • Author : Oliver Gassmann
  • Release Date : 2013-10-07
  • Publisher : Springer Science & Business Media
  • Genre : Business & Economics
  • Pages : 337
  • ISBN 13 : 3319010565
  • File Size : 53,53 MB
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Management of the Fuzzy Front End of Innovation by Oliver Gassmann PDF Summary

Book Description: This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.​

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